Coast is a high-end boutique cannabis company in Los Angeles. Due to recent advances in the legality of cannabis in California, the brand landscape is still very sparse.
The Coast team wanted to use this opportunity to solidify its place in the market, creating a brand story that reflected both their California roots and their commitment to growing premium cannabis.
The sun and sea logo aligned with all of the brand goals that the Coast team had. Its emblematic simplicity and versatility allowed for its application across multiple mediums.